Major partnership revealed for Huddersfield Town
Huddersfield Town Football Club has announced a partnership with airline Virgin Atlantic as the football club looks to develop its brand in international markets.
The move follows the Yorkshire club's promotion to next season's Championship and the greater profiling opportunities that provides.
Sean Jarvis, Huddersfield Town’s commercial director, said: “I’m absolutely delighted to announce the new partnership with Virgin Atlantic. Everyone at the football club is incredibly excited to work alongside such a global brand and pioneer in its industry and I think it is a testament to the ambitions and growth of Huddersfield Town that Virgin Atlantic has come on board with us.
“Obviously our core market, both in terms of fans and businesses, is Kirklees and Yorkshire, but it would be remiss not to explore wider markets across the country and worldwide – albeit very tentatively.
"Promotion to the Championship will increase our television viewership across the globe and that, combined with the innovative work we are undertaking off the pitch, makes us a very attractive proposition."
James Rowan, North of England sales executive for Virgin Atlantic, added: “Virgin Atlantic Airways is delighted to be in partnership with Huddersfield Town.
"This partnership will help us explore the opportunity to reach out to not only people associated and linked to HTAFC, but to a whole new audience of business and leisure travellers through the links associated with the club."
Last month, Huddersfield Town announced that premium drinks brand Rekorderlig were their new shirt sponsors.