FACT:

Mamas and Papa’s Mylo push chair took Alicia Key’s son, Egypt, for a ride around the streets of New York.

Mamas & Papas is an unusual combination. A £131m company, but one that’s 100% privately owned;  a brand with significant international presence, but that’s still managed by its founders; a significant franchise operation, but one in which the culture of a family business is carefully preserved. Husband-and-wife team David and Luisa Scacchetti have been at the helm since 1981, when Huddersfield-based Luisa struggled to find stylish baby and nursery goods when pregnant with her first daughter Amanda, eventually having to return to her native Italy to source them.

From this gap in the market, the Scacchettis have built the business to its present state by spotting opportunities and being willing and fearless enough to adapt the business to take advantage of them. Today, the company supplies over 200 independent and national retailers, such as Argos, Next, John Lewis Partnership and Saks 5th Avenue;  has franchises all over the world, and is the nursery brand of choice for many celebrity parents.

For more information about Mamas and Papas visit their website - www.mamasandpapas.com